TORTOISE
Social Music
The Analogy
You’re not paying for the right to hear the song, you’re paying to own it, to show it off, to say something about who you are through the music you love.
How it works
Anyone can stream any song on Tortoise at no cost. No paywall, no subscription.
When a song hits, collect it. It lives on your profile like a record shelf in your digital living room.
Money goes directly to the artist. No label middlemen, no fractions of a penny per stream.
Why now
Musicians pour their lives into the music that soundtracks our entire existence, and they get almost nothing back. The model charges for access in a world where access is basically free.
~⅓¢
Spotify’s payout to an artist per play
< 1 coffee
The typical fan spends more on a single coffee than they send to artists in a month
Tortoise doesn’t charge for access.
It makes ownership meaningful.
FREE TO LISTEN.
VALUABLE TO OWN.